TCEB LAUNCHES “360 DEGREE EXHIBITION SUCCESS” CAMPAIGN TO REDEFINE SUCCESS AND MAXIMISE ROI FOR BUSINESS SECTOR IN INDIA
Introduced in India during India Business Forum 2019 held in Mumbai on 24
To strengthen mutual business ties and partnership through exhibition, Thailand Convention and Exhibition Bureau (Public Organization) or TCEB has launched new support campaign to attract exhibition visits in Thailand. Strategically designed under TCEB’s 2019 branding campaign, “Thailand: REDEFINE Your Business Events”, the campaign provides support and incentives and excellent return-on-investment for exhibition organizers, exhibitors and trade visitors from India.
India is a growing MICE market source of Thailand. For the Exhibition Industry, India is also the major market for
The development of Thailand’s business landscape has been catering to the country’s MICE markets. The Thailand 4.0 policy with the designation of 10 key industries as a new engine of economic growth has generated a greater potential of business opportunities, new products, new technologies and new services for business
“Considering a good match between the two countries, Thailand can be a destination that can fulfil and meet the expectations of the Indian business sector. To help fulfil these, TCEB as a government agency in being a partner for business success has designed
The new campaign is billed “360 Degree Exhibition Business” comprising 3 key elements.
During the Business Forum, various Trade Bodies have expressed their interest to participate in various shows coming up in Thailand. Organizations like EEPC India, FIEO have shown interest to participate in one of the shows as
TCEB is also host for the UFI’s Global Congress – the exhibition industry’s annual global gathering. UFI’s annual Global Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with unique content. It is an ideal opportunity for members to gain insight into topics of strategic interest, on the current industry trends and challenges that the exhibition industry is currently facing. 86